Selena Gomezs Rare Beauty Company Exponentially Increased Her Net Worth Four Years After Launchin

Highlights

• Selena Gomez's Rare Beauty propelled her net worth to $800 million by 2024, marking a massive financial milestone in her career.
• Rare Beauty's revenue rose from $60 million in 5 months to $400 million in 2024, leading experts to value the company at $2 billion.
• Gomez's lucrative makeup line emphasized natural beauty and self-expression, setting her apart in the beauty industry.

Selena Gomez’s foray into the beauty industry in 2020 proved to be one of the best financial decisions and business investments she made in the latter part of her career. In less than five years, she experienced a colossal shift in her net worth that made her inch towards joining the billionaire's club like her fellow star and beloved friend, Taylor Swift.

While Selena Gomez was already a millionaire by the time she launched her company, the success of Rare Beauty was unlike any other. The lifestyle franchise proved quite promising, so much so that it has been valued at a staggering $2 billion. This article will dive into how Selena Gomez’s net worth quadrupled through Rare Beauty and her older career endeavors through the years.

Inside The Success Of Selena Gomez’s Rare Beauty Company

The former child star launched Rare Beauty in September 2020 with a unique mission to challenge societal beauty standards. Selena Gomez informed the public at the time of launch that the line of cruelty-free products was manufactured for users to feel like themselves rather than concealing their natural beauty. By 2024, Gomez's net worth was estimated at $800 million. This was a major milestone and an upgrade from her $75 million net worth in 2019, just a year before Rare Beauty started functioning. At the time of launch, the "Wizards of Waverly Place" star stated the values of her brand:

"These products aren't about being someone else, it's about being who you are, whether that's rocking a full face of bold makeup or barely any makeup at all."

According to 440 Industries, Rare Beauty raked in $60 million in its first five months. By 2022, the company's revenue had skyrocketed to $100 million. According to Celebrity Net Worth, the franchise was said to be on-pace for at least $300 million in yearly revenues for 2023 and in subsequent years. For the calculation of annual net sales in February 2024, the Industry. Beauty reported that Rare Beauty made $400 million. This was followed by speculations that she was looking to sell the cosmetic brand after it was valued at $2 billion.

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How Selena Gomez Is Adding To Her Current Net Worth

In contrast to most celebrity makeup lines, Selena Gomez is the sole owner of hers. This power move has proven to be incredibly lucrative for her.

Over the years, the brand has released highly successful products like the Soft Pinch Liquid Blush, which earned over $70 million in 2022. Other fan-favorite products are the Positive Light Liquid Luminizer and the Warm Wishes Effortless Bronzer Stick. Rare Beauty launched with 48 rages of foundation, liquid blush, lip blame, eyebrow defined and Matt lip creams aimed at achieving dewy makeup looks. The price range for these products goes from an affordable $5 to $30 at the higher end. The product line initially launched exclusively at Sephora stores in North America. With time, it expanded its reach to the United Kingdom, the Middle East, South Asia and Europe.

Selena Gomez, who had to overcome difficult mental health struggles, founded her beauty brand alongside Rare Impact Fund, a nonprofit geared to challenge mental health stigmas and provide other communities with financial resources. Per Allure, Rare Beauty pledged a 1% donation to the nonprofit with the intent of raising $100 million over a decade.

Selena Gomez's 10 Most Popular Songs, Ranked (According To Spotify)

Some of these Selena Gomez songs have been streamed billions of times on Spotify, as of December 2023.

A summary of Selena Gomez's net worth over the years, according to Celebrity Net Worth:

Selena Gomez’s Career And Financial Success Outside Rare Beauty

Selena Gomez joined the entertainment industry in her formative years, with her earliest recorded appearances in children's shows like "Barney & Friends." Her transition into teenage roles happened when she joined Disney. In 2007, the multi-talented celebrity aced her breakout role in "Wizards of Waverly Place." The series ran for five years with four seasons and 106 episodes. Gomez was paid $30,000 per episode. Way into her career, the Hollywood star became an executive producer working on highly successful series, including "13 Reasons Why" and "Only Murders In The Building."

At 16, the actress launched her music career and signed a deal with Hollywood Records. She has since released three studio albums, two EPs, and one compilation album. Selena Gomez's biggest brand deals started trudging in, in 2016 when she signed a $10 million deal with Coach. The following year, she signed a $30 million deal with Puma to become the new face of the product alongside Fenty boss Rihanna.

Selena Gomez's Instagram page has also been a lucrative source of wealth regarding brand endorsement. The "Same Old Love" crooner is among the most followed people on Instagram, with over 427 million admirers. Per Celebrity Net Worth, Gomez makes an estimated $3.5 million from brand postings. The singer's price range goes from $500,000 to $800,000.

Being a multi-hyphenate, the TV star has also dabbled in real estate, making several expensive home purchases since she came of age. Although she has been known to live with her grandparents, Gomez made some big girl purchases regarding properties. In 2011, Selena Gomez paid $2.175 million for a home in Tarzana, California, and over the years, she made more million-dollar purchases across Calabasas, Fort Worth, Texas and Studio City, California. In 2020, the "People You Know" crooner paid $4.9 million for an $11,500-square-foot abode in Encino, California.

Selena Gomez’s $750,000 Mobile App Investment Failure Is Just A Minor Dent In Her Net Worth

Selena Gomez built an extensive business portfolio after her six-figure investment loss.

One major highlight of Selena Gomez's financial endeavors is her penchant for giving back. She has proven to be quite a philanthropist for various health-related causes. She is the ambassador of Do.Something.org. The actress has worked closely with UNICEF as its ambassador for a trick-or-treat fundraising program. Gomez also threw her weight behind the charity organization RAISE Hope for Congo.

The award-winning actress stands out for her heavy investment in mental health causes. She co-founded a mental health app called Wondermind, and in a more general sense, her biggest investment, Rare Beauty, was built on the need to strengthen mental health in the public.

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